THERE’S NO ESCAPING THE MATRIX.

There’s shutting everything off and taking a hike in the woods, a run on the beach, or a bike ride after the break of dawn.

Then there’s the rest of the time.

While the real world nurtures and sustains us, we are bound together in this virtual world as well. (I mean, here we are right now, right?)

On top of that, we’re all showcasing something or other online, so if you, your company, group or org is making the effort to have a compelling website, blog, landing page, online video, or anything else worth clicking on, you might as well make it absorbing and accessible, sweet to the eye, and well scripted enough to remind the visitor there’s another human being out there, talking to them.

So here’s to making the online experience a fresh one – engaging, stimulating, and worth our precious time.