HOW FAST are we moving these days? Too fast to grasp. So how do you stop time and get someone to stand still – even for just a moment – and catch that someone’s attention?
SAY IT RIGHT. The right words can do many things, but in marketing we hope that they do two: get the reader to pause and then plant a few seeds.
SEED IDEAS get us to consider new products, a new line, special offers, a better way, alternative technologies, or why we should support a given cause.
IT’S NO LONGER about Buy This or Choose That. Today it’s about common ground, collaboration and ways to initiate involvement.
IT IS FROM these first seeds that long term relationships are cultivated, turning the curious into the customer and the passerby into one who pauses, and reads.